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Hallyu In Danger?: Why Cultural Insensitivity May Kill The Hallyu Wave

In a recent story about the Hallyu Wave potentially being at risk, one fan’s comment really sparked all kinds of ideas for me. “Hallyu is one sided. Korea is only focused on exporting content to Japan with no interest in importing Japanese content. This can foster negative sentiment in Japan.” Until the moment I read that comment, the idea that the Hallyu Wave doesn’t allow … Continue reading Hallyu In Danger?: Why Cultural Insensitivity May Kill The Hallyu Wave